Agenda
1:45 – Sign-In and Introductions 2:00 – Why Social Media? To Tell Digital Stories… 2:10 – Tools Overview 2:30 – Hands-on Workshop 3:30 – Break 3:40 – Blog Post Show & Tell 4:00 – Strategy Discussion 4:40 – Feedback/Evaluation
1:45 Sign-In & Introductions
- Introduction Questions: What social media tools are you interested in? What is the primary kind of change your agency trying to produce?
2:00 – Why Social Media? To Tell Digital Stories…
2:10 – Workshop Overview
- Tools Introduction
- Group brainstorming: What story do you want to tell in a blog post?
2:30 – Hands-on Workshop
WordPress: Blogging
- Register at with an email address you can check (use your comfort level with creating accounts – you can just watch if you want to)
- (free, but limited) vs (requires a web host, more powerful, recommended)
- example ~ $120/year. Look for “one-click WordPress” install or similar.
- See for more help getting started with WordPress.com
- See WordPress Content Management System documentation at
Flickr: Photo Sharing
- Open a tab at > click Search > Adavanced Search
- On the small toolbar above the photo, click the triangle on the far right
- Click Grab the HTML/BBCode
- Copy/Paste code into blog post HTML tab
- Click Visual tab. Adjust size and add metadata
Twitter: Microblogging
- Make a widget for your blog:
- Adjust settings and copy code
- Go to your WordPress site and click Manage Website or Site Admin to get to your dashboard
- Click Appearance > Widgets
- Under Available Widgets, drag Text to your Default sidebar
- Paste in code, click Save, then Close
- Make your time on Twitter productive – think about making a Twitter favorites widget for your blog, e.g.
Facebook Pages: Social Networking
- Create a Page for your organization at (requires Facebook account)
- Copy your Facebook Page URL and click Add Like Box. Adjust settings and copy/paste into WordPress site
- Google ‘FBML’ if you’re serious about customizing your Page (Facebook Markup Language)
- To delete fake Page go to Ads and Pages > Edit Page > Manage Permissions > Permanently Delete This Page
3:30 – Break
3:40 – Blog Post Show and Tell
4:00 – Social Media Strategy Presentations/Discussion
– Daniel
Metrics and Analytics – Brandon
Fundraising – Mike
- – anyone with an email address can accept money through PayPal
- Embed button code in Dashboard > Appearance > Widgets > Text
- “Campain” creating websites like Kickstarter.com and
- Example:
4:40 – Feedback/Evaluation
- Please fill out this evaluation survey!
- Informal feedback
Extras if time
- Read the Terms of Service! Are you ready to be remixed with the Star Wars kid?
- Scary password article:
Animoto: Slideshows
Slideshows that you can’t control!
- Free pro accounts for non-profits: (always look for the nonprofit deal online )
- Can record your own audio track: or
- More (65+!) online digital storytelling tools
- MovieMaker for PCs and iMovie for Macs do movie editing: can do simple slideshows.
Organizational Tweeting
- See for a summary of two leading Twitter platforms for teams.
- Use to send RSS updates to Twitter and a Facebook Page, or
- Click Owl > Settings > RSS/Atom
More stats
- - requires Google Account
- On your WordPress site, go to the admin Dashboard and click Settings > Google Analytics. Follow the instructions there.
Getting scholarly with your social media?
- Start here: boyd, d., & Ellison, N. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer Mediated Communication, 13(1), 210-230.
- For the bleeding edge of privacy issues in social networking, watch Fred Stutzman:
Link shorteners
- . The magic of statistics. Could you use stats in evaluation of your program?
- If you register at j.mp, you can paste in your URL and click Customize to get rid of the funny numbers and letter, e.g.
- Add a + sign to the end of your link to see stats:
Keep in touch!
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