TAGS
Children look inside the self-driving car at Google headquarters in Mountain View, Calif., on April 25, 2013. Google is getting into car insurance in U.S., the tech giant said Thursday. (Marcio Jose Sanchez,AP )
SAN FRANCISCO — Google has : It’s getting into car insurance in the U.S.
The tech giant announced Thursday that it’s launching a called “Google Compare for Auto Insurance.”
It’s a comparison shopping site that lets consumers compare rates from different insurance carriers.
The option to compare rates will pop up when a consumer searches on Google for “car insurance.”
At the outset, the service is available to California residents, but Google said it will expand to other states later this year.
Google already offers auto, travel and mortgage quotes in the United Kingdom.
It also operates a credit card comparison service in the U.S. under the “Google Compare” umbrella.
Several major U.S. insurance carriers are reportedly reluctant to work with Google. The tech giant does not list major carriers such as State Farm, GEICO, Progressive and Allstate among its current partners.
“The reason The Zebra has been able to work with major carriers and build a comprehensive platform is because we consider factors like claims ratings and policy features. Google is just focused on price, instead of educating the consumer, so major carriers are very resistant to supporting that goal,” said Adam Lyons, CEO of The Zebra.
The move by Google earlier reports of its ambitions for car insurance.
, , ,
.
